Journey into Fitness and Wellness​ Marketing

As the last months of completing an MBA in Marketing are around the corner, thinking about “what’s next?” is natural. My passion is to help others in the Fitness world. After digging into how to become a personal trainer and a nutritional coach, there is not a lot of information out there to explain to you how to build a clientele. Plenty of websites thoroughly explain how to get the certifications and how to work for other people. But what if you want to work for yourself? Then what… You bumble around looking crazy until you figure it out?

Welp, that’s the plan and I want to share with you my journey, a Marketing Grad student into a Fitness and Wellness Marketing Professional.

Today marks 3 weeks of deep-diving into fitness and wellness marketing, the fitness industry, and balancing a business alongside social media. By far mastering SEO, affiliation marketing, and finding information solely related to fitness marketing has been a struggle. Many moving parts are involved when creating a brand, especially when it is a solo venture based on a skill set only you possess. No one can be you, bring what you bring to the table. Even if you don’t look like the ladies and gentlemen flexing on Instagram, Facebook, and Pinterest – no worries, you are still are the right person to understand the struggles of getting fit and eating right. You just might have the right motivational skills to get someone else off the couch and moving. A true statement read somewhere, paraphrasing, If you don’t have time to take care of yourself, you’ll have to make time to be ill. That statement is enough to keep me moving, to motivate others to move, and teach them how to encourage others.

Morphing into a Fitness and Wellness Marketing Professional will not be a short journey. But you know, by staying focused and knowing where you want to go makes it easy.

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